A landing page is a micro website that is focused on one specific product offering or service. An effective landing page design will guide the user to take action. If you are running a marketing campaign you may want to consider driving traffic to a matching landing page. This will help reduce costs and increase conversion rates.
It is a quick and efficient way to directly influence campaigns, research projects, product creation, future sales and customer service initiatives.
Anticipation for startups and new products can be aroused with a “Coming Soon Page” or “Countdown” style landing page.
Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. A landing page sets up a clear action for users to take and makes it as easy as possible for them to take that action.
The search engines’ goal is to give relevant content in their search results. They favor organic content that is not on other websites. Adding good landing pages to your site with good content will increase your search engine ranking
A landing page focuses on one particular task, objective, or path for a user. When users feel like their course of action is clear and you are helping them to achieve it. They recognize that you understand their problems and have put thought into creating the best process for solving them.
When users land on your landing page, they’ll be more familiar with your business’s branding and more likely to recognize your business again. Landing pages work for you and show that you are a trusted advisor for your website visitors.